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Many businesses overlook the importance of branding. Cross-platform branding, also known as multi-platform branding, is a practice that entails the consistent delivery of brand messages and images across all media platforms. While this may seem like a simple idea, it can be a complex endeavor. Successful...

You may have recently noticed that Facebook has changed its name to “Meta.” This move is all part of the company’s ambitions to build the “Facebook Metaverse.” Mark Zuckerberg unveiled the new platform this month with a keynote speech where he described the metaverse as...

Now, more than ever, companies are switching to a direct-to-consumer (DTC) model to remain competitive. By leaving traditional ways of doing business in the rearview, businesses are looking for new ways to build a consumer-first strategy. To affectively engage with your consumer, a robust digital...