Marketing Funnels: What Are They and How Are They Used?
A marketing funnel describes your customer’s journey with you, from the initial stages when they learn about your business to the last step when they purchase. This helpful tool can help you visualize the path that customers take on your site. Understanding this can provide useful insight into why some of your customers convert while others do not.
A marketing funnel is essentially a set of steps that outline the process of your customer’s actions. In the beginning process, many people take the first step. But as the people continue along and take the following steps, some of them drop out, and the size of the crowd narrows or thins out. This helps to explain why this marketing term was called a funnel.
Not everyone in your funnel will convert. The top of the funnel is where everyone starts either visiting your website or viewing a marketing campaign. Only the most interested customers will then move further down your funnel.
The most common type of marketing funnel is comprised of four steps:
Attention: Your prospective customer hears about your business through social media, and advertisement, or through word of mouth.
Interest: Your customer thinks you can solve a problem and wants to learn more.
Desire: Your customer has done their research and wishes to make a purchase.
Action: The customer now takes action buying your item, scheduling a demo, or whatever your funnel is guiding them to do.
Marketing funnels can provide excellent access to data, called a marketing funnel report, to see where you are losing customers. For example, if you lose customers between the desire and action stages, your website may not be easy to order from, or there may be a problem with your ordering system.
There are many different types of marketing funnels, including sales funnels, email funnels, webinar funnels, etc. No matter what kind of funnel, it can be essential for every business. Contact fourmangos today to learn more about marketing funnels and how they can help your business grow.